For dealers & manufacturers
Build payment into your sales process.
A branded or unbranded financing link on your website and QR codes on your lot. Your customers see real payment options in minutes, and your reps get notified at every step. Financing from $1K to $5M, soft pull to start.
of equipment and software end-users use financing when acquiring equipment
of industrial equipment and construction machinery acquisition volume is financed
cite cash-flow optimization as a key reason for financing equipment
buyers expect a payment path. Without one, you create friction in the purchase journey
CAT Financial. John Deere Financial. GM Financial. The biggest manufacturers in the world all build payment into the sales process. This is how you do the same without the captive finance company.
However much of your brand you want front and center
Both versions work exactly the same way. The only difference is whose name the customer sees.
A payment experience under your dealership’s name, on your website, matched to your look. Customers stay in your brand from the first payment quote to funding.
The same program running quietly behind the scenes. No new brand for your customers to learn, no change to how you present your business.
From the lot to funded, in four moves
Buyers click the link on your website or scan a QR code from a placard, the lot display, the trailer itself, or your sales desk.
A few quick preliminary questions and they see real payment options instantly. Soft pull only.
They apply with ease. You and your reps are notified at every step, so your team always knows where a customer is on our end.
They get approved, take delivery, and put the equipment to work. If one lender says no, we have multiple behind the scenes.
Your team is notified at every single step
No black box. Every rep tied to a deal gets an email as the customer moves down the pipeline, so nobody has to call and ask for a status.
Your reps stop defending price and start selling payment
What it does to your numbers
Make it easier for buyers to say yes. More approvals mean more closed deals.
Offer a better answer to “that’s too expensive” without lowering price or margin.
Monthly payments make it easier for buyers to move up to the right unit or add options.
Turn buyers who might otherwise walk away into opportunities with a simple path to move forward.
Silly simple to launch
We are a tech-forward lender. All we need is a quick intro to whoever manages your website, whether that’s an in-house person, a web agency, or just whoever has the login. We handle everything from there.
We build it, launch it, and run it at no charge. As the lender, we earn on the financing, which is why our goal is helping you sell more.
Put a simple payment path on your website, in your showroom, and in your reps’ hands so payment becomes part of the sale from the beginning—not an afterthought at the end.
One application and one experience for every customer, no matter which lot they walk onto.
A national business lender since 1986
From Fortune 500 companies to thriving local businesses across America, growing companies have trusted SLS with their business lending relationship for more than 40 years. Uncomplicated business lending is what they do, and it is the balance sheet behind every program we build.
Patricia Kirk
Patricia Kirk is a driven professional who has spent her career building deep expertise across two demanding industries, commercial equipment finance and high-volume real estate, where portfolio management, compliance, and relationship capital are everything. With direct experience managing 15+ national sources and in-house lending models, prior C-level operational roles, and tens of millions in combined annual solo production, she brings financial acumen and exceptionalism that are anything but typical. A relationship-first leader who invests genuinely in every person she serves, Patricia combines that warmth with relentless drive to build operations that scale, teams that perform, and customer loyalty that lasts.
I will probably be just as communicative with your customers AND your reps, as your reps are with your customers. Your team will always know what is happening & so will mine. It’s the reason I partnered with SLS Financial; they believe in the same level of care that not every lender out there does.
Put payment at the point of interest.
Tell me a little about your dealership and I’ll show you exactly what your branded and unbranded versions would look like.