Talk about money…sell more equipment.

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Have you ever noticed salespeople that are strong equipment experts are often not your star performers? Why? It could be work ethic, drive, the love of the hunt, the ability to connect with people. Or, it could be that they don’t talk about the money until it’s too late.

If you can’t pay for it, they can’t buy it. Yet, too many equipment salespeople spend time sharing their brilliance of the technical details of the assets when the customer is simply not in a position to buy financially.

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The importance of an equipment lender with industry expertise.

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Experience is great. Expertise is better.

Across the landscape of equipment lenders, there of companies full of experience in a wide variety of industries. Decades of funding assets in all kinds of credit situations and economic circumstance behind their chase for the next manufacturer, dealer or vendor. Our complements. But that’s not enough.

Where experience is a valuable asset, expertise is a growth engine. Expertise is the application of experience through the effective and consistent delivery of ideas, insight and solutions. All the equipment finance experience in the world struggles to power growth without the ability to make it really work for those delivering commercial equipment to market. To make it work, the lender needs to deliver new ideas, programs and solutions so regularly you count on them to achieve your revenue goals.

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The undisputed key to more equipment sales

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If you make your equipment easier to pay for, more people will buy it. The previous sentence is not a famous quote. It’s not a parable or the end of some tale spun by some unrealistic self-help book. It’s a truth. A fact. It’s like saying the sky is blue or that kids like Easter candy. Leading with a payment is the undisputed key to ensure more equipment sales. But…

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