Maximizing the Benefits

Below is a summary of the reasons why you should look first to SLS as the only equipment sales solution. Sell yourself on these benefits, so that when you present leasing to your customers, you present it with the same confidence as any product or service that your organization offers.

Increase the Transaction Size
By moving the customer away from the 'cash or bank' mentality, the salesperson gains the opportunity to sell more products or better quality products to the customer. The sale becomes based on what the customer actually needs, not how much cash the customer has available to spend today.

100% Financing Solution
Soft cost like freight and installation can be wrapped into a low monthly payment rather than paid as a large outlay of cash. Most bank financing programs won't allow such intangible items as part of the equipment loan, requiring the customer to pay cash for them outside the financing arrangement.

High Margin Sales
Better quality equipment and additional services usually carry higher margins than standard products that are more price sensitive. Since our programs enable the salesperson to offer these products through a low monthly payment vs. cash or bank financing, distributors gain the benefit of higher margin sales as well as increased transaction size through better equipment and additional services.

Sells Payment vs. Price
During the sales presentation, the salesperson leading with financing has the advantage of associating the equipment purchase with a small monthly lease payment instead of a large single cash outlay. In addition, the monthly payment can be broken down into its daily or hourly cost to show how small an investment is required to gain the advantages associated with the use of the equipment while it pays for itself.

Minimizes the Cash Outlay
Through SLS, customers faced with limited cash reserves have your product options available by minimizing the advance payment size required to get into a lease. This means your financed customers (even bank financed customers facing large down payments) have more purchasing power with which to work.

Overcomes Budgeting Constraints.
Selling to large corporate customers can often be frustrating and time-consuming. Budget limitations may come in to play with companies using capital budgets and pay back period analysis for approving new equipment purchases. Since our leasing programs provide a fixed monthly payment, it can allow managers to treat additional equipment needs as a monthly operating expense instead of requiring corporate approval for a new capital expenditure. In addition, matching a monthly payment to an expected monthly cost savings (or revenue increase) is easier to analyze than justifying the benefits of a large cash outlay today for an expected benefit received over a long time frame.

Upgrades and Add-Ons
After the initial equipment sale closes, a financed or leased customer offers the distributor an additional sales opportunity not found with cash or bank financing. SLS Financial can use a master lease that allows new equipment to be added using simple equipment lease schedules. Customers who use leasing can take advantage of upgrading existing leased equipment for new styles and wrapping the upgrade cost into the new schedule. A single piece of equipment can also be added to an existing 'system' with a payment term that matches the remainder of the original lease term so it expires all at once. Or another whole system can be added to the existing master lease with a full term of its own to keep the payment lower than a coterminous lease.

Better Closing Tools
Financing offers a good method for trial closing the sale by reviewing various options with the customer. With the variety of payment plans available the focus becomes not whether the customer will purchase, but how the purchase will be funded. Ask to take a brief credit application and see what objections surface. This can be a good time to review product and financing benefits that will meet business needs or solve problems.

Extended Enterprise
By working under a formal financial services program - the alliance concept allows Manufacturers and Distributors to concentrate on selling equipment while SLS Financial processes the paperwork. In addition, SLS Financial may make its technology available to Distributors to act as an extended enterprise by handling all customer financing transactions from start to finish. However, Distributors may also choose to have its SLS Financial Team deal directly with the customers. This way, price quotes and financing questions can be addressed one-on-one with your SLS Financial Representative. The prospect can then submit an application directly to SLS Financial and have documentation forwarded straight to their place of business for signature. The extended enterprise gives Distributors the choice to utilize our technology or our people to accomplish the smoothest transition to financing at the point-of-purchase.

Flow vs. Transactional Processing
Another benefit a formal program has to offer is addressing common program characteristics (i.e. similar equipment types, unique customer profiles, and special program need factors) or any other unusual issues in advance. This allows SLS Financial to implement a program so that applications flow quickly through the approval process instead of handling each issue on a transaction by transaction basis.

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