Email continues to be a huge driver for businesses in almost every industry, and it’s getting easier and easier to access every year. In the last five years, email opens on mobile devices have grown over 30%. While there are many positive aspects to this newfound access, like the ability to reach a customer any time, any place, this can pose a problem too. How often have you checked your phone after a buzz in your pocket only to find a generic email, leading you to put your phone back in your pocket as the email drops lower and lower in your inbox never to be opened? If this hasn’t happened to you, it has probably happened to someone you know. How can this be fixed?
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