In a recent survey: 77% of small business owners will choose the equipment sales organization that prominently features a finance option over an organization that does not—regardless of the brand. 64% would prefer NOT to use their bank for equipment financing 68% of small business owners look for payment over price. 83% of small business owners will not negotiate purchase…
“Just fill in the simple form and in anywhere from an hour to a day we’ll hand you $150,000 for commercial equipment.” The increasingly technology-driven world of small business credit decisions is a wonderful thing. Right? Well, it can be. It can also be riddled with problems. As you look to “application only” lending for your commercial equipment, here are…
Many small business owners spend significant time going back and forth with equipment specs and spend virtually no time preparing the financing. Unfortunately, knowing how and where to get the money should be a first step and not an afterthought. The lack of up-front preparation for the finance process can lead to frustration on both ends of a transaction and…
“We leave the financing to the customer” Nearly 6 out of 10 business owners secure their financing at the dealer Business owners are 3 times more likely to buy from a dealer that offers a finance program over one that doesn’t. “My customer would rather get financing from their bank” 64% of business owners prefer to finance equipment with an…
How many times do small business owners spend significant time going back and forth with equipment specs, only to find out they’ve spent virtually no time preparing the financing? Unfortunately, this is all too common for manufacturers, dealers and vendors. The lack of up-front preparation for the finance process can lead to frustration on both ends of a transaction and…
Have you ever noticed salespeople that are strong equipment experts are often not your star performers? Why? It could be work ethic, drive, the love of the hunt, the ability to connect with people. Or, it could be that they don’t talk about the money until it’s too late. If you can’t pay for it, they can’t buy it. Yet,…
Experience is great. Expertise is better. Across the landscape of equipment lenders, there of companies full of experience in a wide variety of industries. Decades of funding assets in all kinds of credit situations and economic circumstance behind their chase for the next manufacturer, dealer or vendor. Our complements. But that’s not enough. Where experience is a valuable asset, expertise…
If you make your equipment easier to pay for, more people will buy it. The previous sentence is not a famous quote. It’s not a parable or the end of some tale spun by some unrealistic self-help book. It’s a truth. A fact. It’s like saying the sky is blue or that kids like Easter candy. Leading with a payment…
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