When the Industry Zigs, It’s Time to Zag: How Category Creation Wins in Commercial Finance Why Following the Crowd is a Shortcut to Obscurity In today’s commercial finance landscape, it’s tempting to benchmark success against the nearest competitor—better rates, faster approvals, lower fees. But this approach is a trap. It’s a race to the bottom that commoditizes your service, thins…
Why Thoughtful Exceptions Make Financing Exceptional In today’s market, many lenders lean on rigid scoring models and default decisions. But real businesses don’t run by algorithm—and neither do we. At SLS Financial, we believe that thoughtful exceptions and common-sense audibles are what set great financing partners apart from the rest. We don’t look for reasons to say “no.” We look…
A Common-Sense Revolution: How SLS Built a 360° Commercial Credit Scoring Model That Thinks Like a Lender Rethinking Risk, Reclaiming Judgement At SLS Financial, we’ve long believed that smart lending goes beyond what credit reports and scorecards can show. In a space increasingly dominated by automation and rigid credit boxes, we built something different—something better. Our commercial credit scoring model…
Why Unified Financing Is Better—for Everyone Why Are We Still Fragmenting the Financing Experience? In today’s equipment finance world, it’s common to see brokers and equipment sales organizations piecing together a patchwork of lending options: A bank lender for prime credits An app-only lender for “speed” A lease-to-own partner for challenged customers A microticket specialist for small-dollar deals A story…
Want to Sell More Equipment Online? Embed the Finance Button—Right Next to “Add to Cart” The Checkout Problem You’re Not Seeing You’ve optimized your e-commerce site. Beautiful product pages, fast load times, smooth cart experience—check, check, check. But there’s one silent killer of conversions that you’re probably not thinking about: the lack of embedded financing options. If your checkout experience…
The Unsung Hero of Equipment Financing: A Fast “No” Why a Fast “No” is a Dealer’s Best Friend Imagine you’re a sales rep. You’ve got three hot leads on your desk, one old coffee, and exactly 23 emails waiting for a reply. You submit a financing app and… crickets. Days go by. The buyer’s enthusiasm wanes. Meanwhile, that machine is…
Why 80% of Business Lenders Serve Only 20% of the Market The Financing Gap No One Talks About In the small-ticket equipment financing world—covering everything from landscaping tools to welding rigs—a troubling disconnect has emerged. Despite billions in annual opportunity, the vast majority of business lenders focus on just a sliver of the applicant pool. Why? Because their processes, platforms,…
The Cost of NOT Acquiring Equipment: Why Waiting Could Cost Your Business More Ever tried fixing a leaky faucet with duct tape? It might hold for a little while, but sooner or later, you’re standing ankle-deep in water, wishing you had just called the plumber. The same logic applies to running your business without the right equipment. You can make…
The Truth About What Buyers Really Care About Let’s be honest—if every lender actually had the lowest rates, the fastest approvals, and the easiest process, getting financing would be as simple as ordering a pizza. But we all know that’s not the case. Instead, buyers are often bombarded with exaggerated promises, only to find themselves stuck in a confusing, paperwork-heavy…
Unifying Payment Options with SLS: Lease-to-Own and Traditional Financing for Equipment Dealers and Business Owners Ever tried buying a piece of equipment only to feel like the bank is judging your credit score like a reality TV show panel? “We love your enthusiasm, but it’s a no from us.” At SLS, we believe that everyone deserves a shot at ownership—no…
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