Leveraging Point-of-Purchase Payment Platforms to Drive Sales Conversion Let’s face it—nobody likes sticker shock. Whether you’re buying a car, a coffee machine, or a piece of revenue-generating equipment, seeing a large upfront cost can send potential buyers running for the hills. But what if, instead of a terrifying lump sum, they saw an easy, manageable monthly payment? That’s where modern…
Why Access to Capital Outweighs Interest Rates in Equipment Financing When considering equipment financing, the instinctual focus for many buyers is on securing the lowest interest rate. While interest rate is an important factor, it is not necessarily the most critical one. For both equipment sales organizations and customers, the real priority should often be access to the capital itself….
How Business Lending in E-Commerce Environments Streamlines Revenue-Generating Equipment Purchases The phrase ‘add to cart’ has transformed how we buy and sell online, but what if purchasing with payments over time was also as simple as clicking a button? In today’s fast-paced digital economy, e-commerce has evolved beyond mere convenience; it has become an essential engine for growth across industries….
Boosting Customer Success Through Equipment Financing In today’s dynamic business environment, companies across industries face the challenge of balancing growth ambitions with the need to preserve cash reserves. Equipment financing has emerged as a powerful tool that not only helps customers acquire essential tools and machinery but also supports their financial health. Why Equipment Financing Matters Many businesses, particularly small…
In a recent survey of nearly 5000 equipment sales organizations, 73% of survey respondents were ‘somewhat dissatisfied’ or ‘very dissatisfied’ with their finance provider. Perhaps the most alarming part of the statistic is the trend. In 2018 the number was 65% and in 2017 it was 61%. This trend shouldn’t make sense…but it does. Finance companies are listening to you….
A blog serving the Equipment Leasing & Equipment Financing Industry while also analyzing related Business Loan / Commercial Lending Products & Practices Meet Doug below ~ While there are many organizations that fill various needs in the financial services industry, there are some great lenders with compelling business propositions. This list is not exhaustive, but it may be helpful to…
In an environment where the airwaves are poisoned with toxic reasons why you can’t grow your business, it makes us wonder: Is business growth consistently attainable in this climate? If it is…what tools can help you get there? The long term failure of “more with less” Eight years ago things were a mess. The great recession was hard on most….
It’s just hard to be an expert at everything. And we find many manufacturers, dealers and vendors of commercial equipment are frustrated with the complexity of offering finance programs to their customers. Lots of paperwork, bait and switch lenders, customers turned down and it can take a really long time to get paid. But the advantage of offering payments to…
The colloquial definition of insanity: Doing the same thing over and over again and expecting different results. Yeah, but what do they know about commercial equipment sales? Well, nothing. But considering the author of the quote was Albert Einstein and he basically was the smartest dude ever—I wouldn’t count him out when applying this to the behavior of commercial equipment…
Intimidate – [in-tim-i-deyt] – v.: To make timid. To fill with fear. Equipment expert and finance expert are not the same thing. Many equipment pros are amazing equipment experts but when the conversation moves out of their comfort zone…money…they’d prefer to let their customers figure it out on their own. Are you afraid to offer financing to your customers? Here…
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