When equipment dealers get a tougher deal done for a customer it’s a pretty great thing. You’ve helped a customer in a challenging circumstance get the equipment they needed and built the road for a long-term relationship. But far too often, dealers pass on tougher deals because it’s too much work and they don’t have a consistent business lender that…
In an environment where the airwaves are poisoned with toxic reasons why you can’t grow your business, it makes us wonder: Is business growth consistently attainable in this climate? If it is…what tools can help you get there? The long term failure of “more with less” Eight years ago things were a mess. The great recession was hard on most….
It’s just hard to be an expert at everything. And we find many manufacturers, dealers and vendors of commercial equipment are frustrated with the complexity of offering finance programs to their customers. Lots of paperwork, bait and switch lenders, customers turned down and it can take a really long time to get paid. But the advantage of offering payments to…
The colloquial definition of insanity: Doing the same thing over and over again and expecting different results. Yeah, but what do they know about commercial equipment sales? Well, nothing. But considering the author of the quote was Albert Einstein and he basically was the smartest dude ever—I wouldn’t count him out when applying this to the behavior of commercial equipment…
Intimidate – [in-tim-i-deyt] – v.: To make timid. To fill with fear. Equipment expert and finance expert are not the same thing. Many equipment pros are amazing equipment experts but when the conversation moves out of their comfort zone…money…they’d prefer to let their customers figure it out on their own. Are you afraid to offer financing to your customers? Here…
As a business owner of an equipment intensive company, Jim is always on the lookout for new equipment. He has relationships with every dealer in the area and when the time comes to purchase, he’s paid for the equipment in several ways. His father, who started the business, only paid cash. While Jim tried to keep that up for several…
There is a “person” in your phone that answers your questions. Amazon seems to read your mind when you land on their website. Some cars even parallel park for you. Often people think of companies like Google and Apple when they think of technology innovation, but in business, technology advances extend far beyond the mobile devices and websites. Commercial equipment…
People get too many emails. Most of your company emails won’t be opened. But if 15% of your audience open your emails regularly and just 5% of them take action…it could lead to 15-20% overall sales growth. That’s big money. So, to build a simple email campaign that will drive more sales opportunity do the following things: The Deal of…
What if you could sell more equipment in 2016 at the same or better margins while your customers enjoyed a lower net investment. What if your customers could have more or better revenue producing equipment in-service without spending more total money? They can. In December, Congress brought back the strength of the Section 179 Tax Deduction for businesses. Under the…
In this highly competitive marketplace, equipment sales teams can easily become frustrated with pressure on price. Sales gurus will tell you, and correctly so, that we should all be focused on selling value over price—that a “total solution” approach often allows you to win more business and more profitable business. And while they are correct, some people are just about…
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