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Business Owners

Preview the Preheader (A Marketing Moment)

By Business OwnersNo Comments

Email continues to be a huge driver for businesses in almost every industry, and it’s getting easier and easier to access every year. In the last five years, email opens on mobile devices have grown over 30%. While there are many positive aspects to this newfound access, like the ability to reach a customer any time, any place, this can…

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Never use working capital loans for long term funding / lending needs ~ Here’s why.

By Business OwnersNo Comments

There are some really innovative small business working capital providers breaking through in the market today.  However Caution must be used when considering these, despite the fact that they apparently fill a void where banks are no longer meeting the need. In light of these solutions, we also are hearing that they are, somehow, viable alternatives to more traditional equipment…

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Growing sales with the more challenging credits.

By Business OwnersNo Comments

When equipment dealers get a tougher deal done for a customer it’s a pretty great thing. You’ve helped a customer in a challenging circumstance get the equipment they needed and built the road for a long-term relationship. But far too often, dealers pass on tougher deals because it’s too much work and they don’t have a consistent business lender that…

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Moving from negativity and uncertainty to possibility and prosperity in your business.

By Business Owners, Equipment Sales TeamsNo Comments

In an environment where the airwaves are poisoned with toxic reasons why you can’t grow your business, it makes us wonder: Is business growth consistently attainable in this climate? If it is…what tools can help you get there? The long term failure of “more with less” Eight years ago things were a mess. The great recession was hard on most….

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Can you afford to keep up with technology? Here’s a thought…

By Business Owners, Equipment Sales TeamsNo Comments

There is a “person” in your phone that answers your questions. Amazon seems to read your mind when you land on their website. Some cars even parallel park for you. Often people think of companies like Google and Apple when they think of technology innovation, but in business, technology advances extend far beyond the mobile devices and websites. Commercial equipment…

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A better way to acquire equipment?

By Business Owners, Equipment Sales TeamsNo Comments

For most business owners, equipment acquisition happens in the break/fix moment. Recent research points to more than 60% of all small business owners replacing equipment only when they absolutely have to. But with the price of this equipment being so significant and the enormity of downtime expenses, is this the right approach? The downside of waiting until you have to….

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Surprising tips for a great customer experience

By Business Owners, Equipment Sales TeamsNo Comments

In a highly competitive environment, how can equipment manufacturers, vendors and dealers ensure they are consistently delivering a superior service experience? Often customers are happy with the “front-end” part of the sale, but it’s the “back-end” processes of documentation, payment and financing that become challenging. In a recent survey, 61% of recent purchasers of commercial equipment site the “deal closing”…

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A simple explanation of how business credit decisions are made

By Business Owners, Equipment Sales TeamsNo Comments

Most business owners have applied for a loan and faced rejection or an insufficient solution. Often they don’t know why they are being successful or unsuccessful in the endeavor to borrow money. While many make the process feel like rocket science, the fundamentals of commercial credit are actually quite simple. Lenders call it the five “C’s” of credit. Character Admittedly,…

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