Stop Sending Customers on a Financing Safari

Stop Sending Customers on a Financing Safari

When a buyer is ready to purchase and asks about payments, the last thing we should do is pack their bags, point them toward the wilderness of the internet, and tell them to go explore financing options elsewhere. That is not a payments option, it is a scavenger hunt. And spoiler alert: most scavenger hunts end with a tired customer, a lost sale, and maybe a mosquito bite or two.

Why Sending Them Off Site is a Problem

Think about the psychology. A customer is engaged. They are on your site. They have their wallet out. And then what do we do? We send them away to some third party site with seventeen pop ups, login screens, and enough fine print to make a lawyer blush. By the time they come back, assuming they even do, the sale is colder than last week’s coffee.

In payments, momentum is everything. When we lose control of the buying journey, we lose the customer’s attention. And once that happens, good luck getting it back. Remember, Amazon does not ship you over to another website when you check out. Imagine clicking “Buy Now” and suddenly you are redirected to the Department of Motor Vehicles. That is what we are doing to our customers when we force them off site for financing.

The Better Way

The key is to keep financing where the customer already is. Right there at the point of sale. Integrated. Simple. Seamless. A financing option should feel like a natural extension of the checkout process, not a side quest in a video game.

Customers are more likely to follow through when the path is clear and the next step is obvious. If they can choose terms, sign docs, and complete the process without leaving the page, they will. And we do not have to lose them to distraction or doubt.

Why It Works

A simple financing button or embedded payments option communicates trust. It tells the customer: “We thought of everything for you. No detours. No scavenger hunts. Just business made easy.” That is powerful.

It also means the seller captures more financed sales, the buyer gets an immediate answer, and everyone avoids the digital Bermuda Triangle where most off site applications go to disappear.

The Punchline

In short, the key to better pay with payments is to stop sending customers shopping off site for financing. Keep them in the process. Keep it simple. Keep it clean. And for goodness’ sake, do not make them wander off into the wilderness of the internet when they were ready to buy from you right there and then.

The future belongs to sellers who make buying uncomplicated. Keep financing at the point of sale, make it easy, and watch the numbers grow. After all, growth is not about chasing customers into the wilderness. It is about building a path so clear they never want to leave.