Why More Finance Options Can Mean Fewer Sales

Why More Finance Options Can Mean Fewer Sales

In equipment sales, everyone wants to create a great customer experience. One common way vendors try to do this is by offering multiple financing options—sometimes even creating a “Financing” page on their website listing several different lenders.

On the surface, it feels like a win: more options, more flexibility, more ways to get the deal done.

But in reality, this approach often creates the exact opposite effect.

When More Options Backfire

Sending a customer to multiple finance companies (or giving them a buffet of links to apply with) can unintentionally turn them into an unpaid finance manager.

Instead of a smooth, guided process, they end up:

Filling out multiple credit applications

Repeating the same personal and business details over and over

Comparing approval terms they don’t fully understand

Worrying about the impact of multiple credit pulls

Feeling more stressed than confident about the decision

And when customers get overwhelmed, they often delay—or abandon—the purchase altogether.

The Hidden Cost to Your Sales Process

It’s not just the customer who feels the pain. When you hand off control of financing to multiple parties, you:

Lose visibility on where the customer is in the approval process

Create more opportunities for outside voices to influence the deal

Extend timelines that could have closed faster

Risk losing the sale entirely if the customer chooses another vendor

More lenders doesn’t necessarily mean more approvals—it can actually mean more friction.

A Better Approach: One Trusted Partner

The highest close rates and happiest customers come when you confidently guide the process with one trusted financing partner. Even if that partner isn’t us, your customer benefits from:

A faster, simpler, and more professional experience

Clear communication and consistent expectations

A single point of contact for questions and next steps

Less confusion, fewer delays, and less chance for the deal to go sideways

By keeping financing streamlined, you’re protecting both your customer’s experience and your own sales momentum.

Why We Care (Even If You Don’t Choose Us)

At SLS Financial, we believe financing should be the easiest part of the buying process. That’s why we work to make it seamless for both vendors and their customers. And if we’re not the right fit for your business, we still encourage you to choose one reliable partner who can deliver consistently.

Because your job is to sell the product. Their job is to buy it. And our job—if we’re chosen—is to make financing happen without your customer having to become a lending expert.