Preview the Preheader (A Marketing Moment)

By | Business Owners | No Comments

Email continues to be a huge driver for businesses in almost every industry, and it’s getting easier and easier to access every year. In the last five years, email opens on mobile devices have grown over 30%. While there are many positive aspects to this newfound access, like the ability to reach a customer any time, any place, this can…

Read More

Never use working capital loans for long term funding / lending needs ~ Here’s why.

By | Business Owners | No Comments

There are some really innovative small business working capital providers breaking through in the market today.  However Caution must be used when considering these, despite the fact that they apparently fill a void where banks are no longer meeting the need. In light of these solutions, we also are hearing that they are, somehow, viable alternatives to more traditional equipment…

Read More

Moving from negativity and uncertainty to possibility and prosperity in your business.

By | Business Owners, Equipment Sales Teams | No Comments

In an environment where the airwaves are poisoned with toxic reasons why you can’t grow your business, it makes us wonder: Is business growth consistently attainable in this climate? If it is…what tools can help you get there? The long term failure of “more with less” Eight years ago things were a mess. The great recession was hard on most….

Read More

Increasing sales with payments…without knowing anything about finance

By | Equipment Sales Teams | No Comments

It’s just hard to be an expert at everything. And we find many manufacturers, dealers and vendors of commercial equipment are frustrated with the complexity of offering finance programs to their customers. Lots of paperwork, bait and switch lenders, customers turned down and it can take a really long time to get paid. But the advantage of offering payments to…

Read More

Do equipment sales team behaviors and the definition of insanity share the same neighborhood?

By | Equipment Sales Teams | No Comments

The colloquial definition of insanity: Doing the same thing over and over again and expecting different results. Yeah, but what do they know about commercial equipment sales? Well, nothing. But considering the author of the quote was Albert Einstein and he basically was the smartest dude ever—I wouldn’t count him out when applying this to the behavior of commercial equipment…

Read More

Be honest: Does offering financing to customers intimidate you?

By | Equipment Sales Teams | No Comments

Intimidate – [in-tim-i-deyt] – v.: To make timid. To fill with fear. Equipment expert and finance expert are not the same thing. Many equipment pros are amazing equipment experts but when the conversation moves out of their comfort zone…money…they’d prefer to let their customers figure it out on their own. Are you afraid to offer financing to your customers? Here…

Read More