Have you ever thought …
- The financing process is too hard.
- It’s a game where I feel like my lender is an adversary.
- Financing takes too long and makes me feel like I’m on trial.
These are just some of the comments that emerged from recent third party research about financing for small businesses.
And if you have ever felt like this…just know there is a better way.
Here’s how it should work:
People matter most.
A commercial lending relationship has to go beyond a one-page application, an interest rate and a payment. While speed and simplicity are important, a lender without the qualitative understanding of your business, specific project understanding, where you’ve been and where you’re headed will likely leave you with unreliable experiences sooner or later. A lender that invests in you, just as much as they do “the transaction” is interested in a relationship. They understand that this is not the only need you will ever have and if they take the time to really understand your business, offering competitive solutions in a simple straightforward process, they’ll keep you coming back.