Want to Sell More Equipment Online? Embed the Finance Button—Right Next to “Add to Cart”

Want to Sell More Equipment Online? Embed the Finance Button—Right Next to “Add to Cart”

The Checkout Problem You’re Not Seeing

You’ve optimized your e-commerce site. Beautiful product pages, fast load times, smooth cart experience—check, check, check. But there’s one silent killer of conversions that you’re probably not thinking about: the lack of embedded financing options.

If your checkout experience looks like this:

Add to Cart

Cringe at total price

Call a finance company

Email documents

Wait 72 hours

Hear back after the weekend

…you’ve already lost your customer to a competitor. Probably one with a better finance button.

Buy Now, Pay Later Changed the Game (and Expectations)

Affirm, Klarna, Afterpay—these consumer-friendly Buy Now Pay Later (BNPL) tools didn’t just revolutionize fashion and gadgets. They reshaped how people expect to pay. Want it now? Pay monthly. It’s the financial equivalent of Netflix for your wallet.

So why hasn’t the same logic dominated B2B e-commerce—especially for equipment sellers? Because traditional financing is stuck in another era, where paper apps, credit committees, and 9-to-5 hours still reign supreme.

Business Buyers Need Embedded Financing—Not a Handshake at the Bank

Here’s the deal: your business buyers are consumers too. They live in a world where subscriptions rule, convenience is king, and time is money (usually someone else’s). If your platform doesn’t allow them to:

Shop based on monthly payments

Bundle all needed equipment in one order

Avoid huge upfront outlays

Check out now—not next Monday

…then you’re missing out on deals that could’ve closed while your competition was still brewing coffee.

The Problem with Most Finance Options

Let’s break it down:

Old-school finance companies: Want full financials, three years of tax returns, and a blood sample. Cool, your buyer will get back to you after they cancel the order.

Microticket platforms: Easy, sure—but only for $2,000 rickshaws and C-credits. Try running a $50K A-credit customer through that? Rejected, delayed, or worse—ignored.

Hyper-niche providers: Great—if your customer fits in their shoebox-sized credit box. If not? Next.

This fragmented, clunky approach leaves e-commerce platforms trying to duct tape five different lenders together. It’s like trying to build a Tesla with tractor parts.

Why SLS Is Built for the Real World

At SLS Financial, we get it. We’re not trying to force everyone through the same narrow hallway.

We embed finance directly into your checkout

We support a wide range of credits—from microticket to million-dollar machines

We treat business buyers like the savvy, impatient, decision-makers they are

And yes, we work past Friday at 4:59pm

It’s financing that moves at e-commerce speed. Not banker’s speed.

Final Word (And It’s a Big One)

You don’t need another “Apply for Financing” link that opens a separate browser window and dies a slow, lonely death. You need a seamless, on-platform, integrated financing experience. That’s what converts.

Ready to turn browsers into buyers?
Let’s talk about how embedded financing from SLS can electrify your e-commerce checkout.