“We leave the financing to the customer”

  • Nearly 6 out of 10 business owners secure their financing at the dealer
  • Business owners are 3 times more likely to buy from a dealer that offers a finance program over one that doesn’t.

“My customer would rather get financing from their bank”

  • 64% of business owners prefer to finance equipment with an equipment lender versus their bank.
  • Banks fund dealers an average of 23.3 days later than equipment specific lenders.

“We never lead with a payment.”

  • 6% of commercial equipment sales teams lead with a payment
  • 69% of business owners value payment over purchase price

“Equipment Specs and Brand are more important than price.”

  • 63% of equipment sales teams believe asset specifications and brand are the most powerful points in the decision to buy commercial equipment.
  • 11% of business owners believe asset specifications and brand are the most powerful points in the decision to buy commercial equipment.
  • 84% of business owners look to price/payment as more important that asset specification and brand

Don’t let old attitudes about finance hold you back. At SLS, we keep equipment lending downright uncomplicated. Let’s talk.

 

 [source: 2015 Sawbux-Greenwich Study of Commercial Finance Decision Making]

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